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The name says it all! We started with a clean sheet of paper approach .A unique circuit topology unlike anything currently on the market, the Pure...

Markets tells financiers, and households become the elements of economics--prices, production, growth, stagnation. Major tour.

Make Social CRM work! This book presents the first proven framework and step-by-step methodology for driving maximum value from Social CRM throughout sales, marketing, customer service, and beyond.   Barton Goldenberg,the field’s #1 expert, offers a proven, four-step methodology for succeeding with Social CRM work in any B2B, B2C, or B2B2C organization. You’ll learn how to integrate people, process and technology to optimize relationships with every customer, achieve seamless collaboration across customer-facing functions, and make the most of today’s leading social platforms. Goldenberg shows how to:   · Systematically harvest information from Social Media conversations and communities: Facebook, Twitter, LinkedIn, Google+, and beyond · Integrate this information into expanded customer profiles · Use these profiles to personalize customer service, marketing messages, and sales offers far more effectively   Goldenberg assesses the changing impact of social media on customer relationships, identifies smarter ways to profitably integrate it throughout your business, guides you through Social CRM planning and implementation, and examines key challenges and opportunities in leveraging Social CRM after you’ve deployed it. You’ll find practical advice on issues ranging from strategy to software selection, vendor negotiation to team development and day-to-day operations. Goldenberg concludes by previewing the future of Social CRM — and the fast-changing customer tomorrow’s systems must serve.   For all executive decision-makers, managers, and implementers who are involved in, planning, or considering Social CRM initiatives.

Both business and customers feel pain when standards are not met. To kill this pain, a business must do more than conduct market research, it must know what to do with this information. Pain Killer Marketing presents effective methods for listening to and collecting customer pain. More importantly, it demonstrates how to implement data and drive profi ts. An excellent reference for C level executives, product managers, market research practitioners and those wanting to become more customer-centric . Anyone who has a suffering customer, internal or external, can benefit from Pain Killer Marketing.

What is "Lean?" Whether referring to manufacturing operations or maintenance, lean is about doing more with less: less effort, less space, fewer defects, less throughput time, lower volume requirements, less capital for a given level of output, etc. The need to provide the customer more value with less waste is a necessity for any firm wanting to stay in business, especially in today's increasingly global market place. And this is what lean thinking is all about.Lean Operations are difficult to sustain. More Lean Manufacturing Plant Transformations have been abandoned than have achieved true Lean Enterprise status. There are solid and recurring reasons for both of these conditions. The most significant of these reasons is that production support processes have not been pre-positioned or refined adequately to assist the manufacturing plant in making the lean transformation. And the most significant of the support functions is the maintenance operation, which determines production line equipment reliability. Moving the maintenance operation well into its own lean transformation is a must-do prerequisite for successful manufacturing plant - or any process plant - Lean Transformations. This Handbook provides detailed, step-by-step, fully explained processes for each phase of Lean Maintenance implementation providing examples, checklists and methodologies of a quantity, detail and practicality that no previous publication has even approached. It is required reading, and a required reference, for every plant and facility that is planning, or even thinking of adopting "Lean" as their mode of operation. * A continuous improvement strategy using new "lean" principles* Eliminate wasteful practices from your manufacturing or chemical processes, increasing the profitability of your plant* Save thousands of dollars a year on new equipment by keeping your existing equipment maintained using this revolutionary method

At last––in-depth, qualitative insights paint an eye-opening picture of Black culture and the Black lifestyle and how to connect your products and services with Black consumers. What's Black About It?presents historical, psychological and cultural influences that delve far deeper into the Black experience than the demographics which are at the heart of other ethnic marketing books and market research reports. Now you will be able to break through stereotypes to better understand and relate to African-American consumers. Numerous sidebars give examples of successful marketing campaigns that speak directly to African-Americans, a market representing more than $700 billion in purchasing power. You will learn why race is important in marketing, how African-Americans view their place in the U.S., and why all-Black casts in advertisements appeal to both Blacks and whites. Learn more about the influence of Blacks in the U.S. market and the importance of getting your product adopted by Black trendsetters. Other ethnic marketing books may include a general chapter or two about Blacks. What's Black About It?, written by two veteran researchers focuses on African-American consumers and engages you with frank talk, pop-culture sidebars, and case studies. Included is an extensive listing of experts, advertising agencies, pr companies, and media that specialize in the African-American market as well as a listing of important websites for African-Americans.

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"All the epigrams here are Martial's in subject matter and spirit, gut each is a naturalized English poem in its own right."

“Nice idea, but it doesn’t work in practice.” How often have socialists had this claim thrown back at them? And now, after the events of 1989, many of the Left are openly wondering what a defensible idea of socialism would be. This work addresses this question, taking as its point of departure John Roemer’s model of “coupon socialism”. Roemer’s model aims to combine the market with a commitment to equality through a simple, yet starkly radical, proposal: all citizens would receive an equal number of coupons with which to buy ownership rights (voting, dividends) in companies. These coupons would constitute a second, separate form of currency, but could not be exchanged for ordinary money, nor transferred to other people. Not all the contributors to this collection endorse Roemer’s working model of market socialism, but they are all stimulated by his foray into a “real utopia”.

This book is divided into two parts with bonus sections to help you disrupt your organization, implement change, and build systems to hold yourself accountable. Accountability is top priority, inside and outside of any organization. The first part of this book describes a playbook, which will show you exactly how to create an environment to discover disruptive and impactful ideas to 10x the organization and embrace the future. It is an extremely effective team building event, and I recommend you hold at least one per year. We call this an “innovation storm,” and I hope you enjoy the first part of this book that describes in detail how to execute an effective innovation storm. If you are not an expert facilitator, or do not have one in your organization, in the back of the book you’ll find an opportunity on how to reach out to me and my team for professional facilitation. In part two we share with you the secrets to successfully building peer performance groups in any organization, trade group, or industry. Peer performance groups date back to the first real records of history, and almost every successful business, entrepreneur, athlete, musician, or professional can relate to a peer performance group. The ultra-successful do not do it alone, and neither should you. In Part Two, we show you exactly how to build peer performance groups, how they should be executed, and what to expect in these groups. This is a playbook with direct, actionable concepts and we provide details, agendas, and formats that allow you to take these systems and put them to work.

All you need to know about buying and selling stocks! Too often, textbooks turn the noteworthy details of investing into tedious discourse that would put even a hedge fund manager to sleep. Stock Market 101 cuts out the boring explanations of basic investing, and instead provides hands-on lessons that keep you engaged as you learn how to build a portfolio and expand your wealth. From bull markets to bear markets to sideways markets, this primer is packed with hundreds of entertaining tidbits and concepts that you won't be able to get anywhere else. So whether you're looking to master the major principles of stock market investing or just want to learn more about how the market shifts over time, Stock Market 101 has all the answers--even the ones you didn't know you were looking for.

The definitive guide to buying blue chip shares on the Australian stock market Designed for DIY investors looking for simple, practical, low risk strategies for managing their blue chip shares, Invest My Way: The Business of Making Money on the Australian Share Market with Blue Chip Shares is perfect for anyone interested in either trading or investing long term in Australian blue chip shares. Written by respected trader and market educator Alan Hull, the book provides readers with a unique, holistic investing strategy for managing blue chip shares to optimize both capital growth and income (dividends). Beginning with basic coverage of managing blue chip shares, the book also includes invaluable information on managing portfolios as well as offering advice on when to buy, sell, and accumulate stocks. In-depth and comprehensive, Invest My Way is the latest instalment in Hull's collection of investment texts―including Active Investing and Trade My Way―which, taken together, provide readers with a complete stock market solution. Presents a unique new strategy for making money with blue chip stocks Author Alan Hull is a respected, well-known trading and investing expert Walks readers through the entire blue chip investing process, including building portfolios with maximum capital growth and returns The third instalment in Hull's complete guide to making money in the stock market, following in the footsteps of Active Investing and Trade My Way Essential reading for casual investors, including baby boomers, retirees, SMSF trustees, and anyone else interested in trading or investing long term in Australian blue chip shares.

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Unless you’re a superstar within your category, your brand is likely in a struggle for attention in a crowded consumer marketplace—especially if you're standing in the shadows of industry giants. But contrary to what you may believe, your business’s challenger nature may be the very thing that sets it apart from the pack. Prentice Howe, owner of renowned brand development and integrated communications firm Door Number 3, has helped countless brands outshine their competitors. He knows the key to getting noticed is embodying the spirit of an empowered challenger, using ambition and the ability to do more with less to outperform rivals. Now he shares his marketing wisdom with owners, VPs, and CMOs in this indispensable guide to making your mark by · Creating a rational and emotionally compelling brand position · Narrowing your audience into an engaged base of brand advocates · Embodying the five personality traits that define an empowered challenger Whether you’re a leader in your field looking to stay on top or a start-up hoping to make a splash, THE EMPOWERED CHALLENGER PLAYBOOK is your must-have toolkit to standing out from the crowd.

John C. Bogle's The Little Book of Index Investing is a power-packed explanation of why outperforming the market is an investor illusion. Instead, the founder of The Vanguard Group―the man who's been called "the conscience of the investment industry"*―recommends a simple, time-tested investment strategy that can deliver the greatest return to the greatest number of investors: indexing. Why? Investing is a zero-sum game where transaction costs, taxes, poor investment diversification, and poor market-timing (an affliction for most investors) hurts your portfolio more than it helps. Indexing eliminates that hurt. Bottom-line, if you can't be an index, why not invest in one? And you'll be all the happier and richer for it.*Time Magazine

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How do companies in mature markets—where savings from cost-cutting have been exhausted and breakthrough innovations are hard to come by—achieve sustainable increases in profits? For decades, managers have been told the answer lies in pursuing high market share. But Hermann Simon, Frank F. Bilstein, and Frank Luby argue that this misguided advice has destroyed, rather than created, an additional profit potential.In Manage for Profit, Not for Share, the authors contend that companies can extract a profit potential of 1%-3 % of revenue by pursuing a profit, rather than a market share, orientation. Based on their extensive consulting work, the authors lay out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways. The book offers practical strategies managers can use to differentiate mature products, raise prices effectively, time promotional activities properly, better understand consumer preferences, and more.A convincing counterargument to the reigning market share dogma, this book outlines the new mind-set and tools managers will need to bring their companies closer to peak profit performance.

This book is divided into two parts with bonus sections to help you disrupt your organization, implement change, and build systems to hold yourself accountable. Accountability is top priority, inside and outside of any organization. The first part of this book describes a playbook, which will show you exactly how to create an environment to discover disruptive and impactful ideas to 10x the organization and embrace the future. It is an extremely effective team building event, and I recommend you hold at least one per year. We call this an “innovation storm,” and I hope you enjoy the first part of this book that describes in detail how to execute an effective innovation storm. If you are not an expert facilitator, or do not have one in your organization, in the back of the book you’ll find an opportunity on how to reach out to me and my team for professional facilitation. In part two we share with you the secrets to successfully building peer performance groups in any organization, trade group, or industry. Peer performance groups date back to the first real records of history, and almost every successful business, entrepreneur, athlete, musician, or professional can relate to a peer performance group. The ultra-successful do not do it alone, and neither should you. In Part Two, we show you exactly how to build peer performance groups, how they should be executed, and what to expect in these groups. This is a playbook with direct, actionable concepts and we provide details, agendas, and formats that allow you to take these systems and put them to work.

Unread book in perfect condition.